We're not a builder, and we're not a builder's sales rep. We're an independent advocate for people buying new construction in Edmonton — and it costs you nothing.
Show home sales representatives are friendly, knowledgeable, and easy to trust — which is exactly the problem. They're paid by the builder, to protect the builder's bottom line. *movenew exists so buyers of new construction have someone in their corner too: an advocate whose only job is looking out for you, from the first walkthrough to the day you get your keys.
Unbiased Guidance
We don't work for any single builder. We offer completely objective pros and cons for every neighborhood and community in Edmonton.
Decoding the Specs
We help you make sense of complex builder contracts, construction specs, blueprints, and home warranties.
Strategic Lot Selection
We analyze lot orientations to ensure your home gets the best natural light and retains strong long-term resale value.
Advantageous Negotiation
We use market data to negotiate the most favorable terms and upgrades possible.
✱ Builders pay our commission out of their pre-allocated marketing budgets — so our representation is 100% free to you, no matter which home you choose.
✱ Our Focus
Why we only do new construction
One kind of home, done properly
Resale, condos, land — every real estate niche has its own specialists. Ours is exclusively brand-new homes, so builder contracts, warranty coverage, and construction timelines are what we deal with every day, not occasionally.
Filtered at the source
Every listing on this site comes from the CREA DDF® feed, filtered to homes built within the last 18 months — no resale, no flips, nothing older, no manual curation to second-guess.
Edmonton, specifically
We know this market — its communities, its builders, and how each one actually behaves at the negotiating table. Not a national franchise stretched thin across every city.
✱ Let's Talk
Ready for someone in your corner?
A relaxed, no-pressure conversation about what you're looking for — still $0, always.